Our Design Works Website, Designed to Maximise Traffic and Sales Commonly referred to as UX, the user experience is a term which defines how search users respond and interact with websites, applications, or any other digital channel. No matter what the channel is, UX directly impacts consumers’ level of satisfaction through features such as brand design, site layout and functionality. The relationship between UX and the business brand should be a key element when designing your website, as it will ultimately influence your target market’s perception of your brand. A custom design website will have UX as a point of focus, and this comes down to improving the engagement between potential customers and your website. Making informed decisions based on data and key disciplines will benefit your company no matter what the purpose of your website is. Your goal may be to increase sales, reduce admin-related time (shoppers and quotes), or simply achieving greater customer satisfaction. Satisfied customers will always turn to a business they can rely on, which is why our designers are trained to implement UX measures throughout our work. Creative Design UX and Information Architecture User experience design and information architecture determine the overall brand experience for your customers. Whether it’s your website or a software product, presenting information in the right way can be difficult without adequately understanding the nature of user interaction and customer preferences. We conduct the user analysis and research within your market to determine functional requirements, presentation and integration expectations that best fit your goals. Through analysis, we help you craft your website or software products to ensure they offer the best user experience.